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Content Distribution –

Guide Home

Chapter 1:
Content Audit (Coming soon)

Chapter 2:
Digital Strategy

Chapter 3:
Content Strategy (Coming soon)

Chapter 4:
SEO Strategy (Coming soon)

Chapter 5: Organise Your Information
Information Architecture – How To Design Great Website IA

Chapter 6:
Content Clean-Up

Chapter 7:
Content Plan 

Chapter 8:
Content Creation

Chapter 9:
Content Distribution
Social Media
Email Marketing

Chapter 10:
Content Maintenance (Coming soon)

Chapter 11:
Making A Web Content Strategy Work In The Real World

Web Content Warrant Of Fitness - Making It Work For Your Business

We hope you’re keen to get busy changing/fixing your website content. Before you do, please consider this: whatever you change has to work in the real world, for real people. Especially the people who write and maintain your organisation's web content.

How are you going to take those people with you? A good start is to talk with them. Tell them what you're thinking and then really listen to what they say about how their work is now, and what they think of your plans.

These people do content work every day. They know the problems that need solving better than you do. Their feedback is not only valuable, it can save you a heap of grief. Get them to help you work out the best way forward and you can implement it together.

Read our advice on Making Web Content Strategy Work In The Real World.