Just like your building needs maintenance to keep it looking good and functioning well, so does your website content. Whether it’s making sure your current content doesn’t get out of date, or doing vital spring-cleaning of old content that’s cluttering everything up, we can take on the content administration and maintenance tasks that help keep your site in working order.
Content Administration services
Content update schedule
On your site, every piece of content needs an owner and review date – in other words, a person whose job it is to look after that content, and a date by which they need to look at the page to decide if it needs to be deleted, revised, or be left unchanged.
Webstruxure can help you set up a simple but effective content update schedule to make sure your site content is kept up to date, and train your staff in how to use it effectively.
Not everyone wants to update their own content – and even those organisations who do normally maintain their own content can get caught out by the end-of-month rush or a sudden urgent content task.
Webstruxure can help. Whether you need a company to take over your content updating, or just some help you can call on when the volume of new content gets too much for you, we can provide both on-call and planned content support.
There’s writing and sourcing content, and then there’s loading it on your site. The last part might sound easy, but when you’re already overstretched, it can be the last straw. We can get your content loaded quickly, efficiently, and at a reasonable price.
You can quickly give yourself a headache staring at your content to see whether it is current, accurate, clear, consistent and relevant. Webstruxure is happy to perform a content review for you. We’ll go through your entire site, or as many pages as you nominate, to evaluate what content works well, what could work better, and what needs to be replaced entirely – and we’ll give you a list of recommendations for improvements to the content.
Once the review is completed, we’ll hand the results to you on a no-strings attached basis: you’re free to act on them or not, as you wish. But, of course, we’d be very happy to help you implement the recommendations of the review if you’d like us to.
Separately, or as part of a broader content review, we can also review how well your content (and your site’s metadata) perform against the search keywords that are important to you – and, as discussed on our Content Creation page, we can also revise your content to perform substantially better against those keywords.
Deletion of old files and obsolete content
Your site needs a regular influx of new content to keep your users interested and keep Google happy. But new content eventually becomes old content, and unless it is deleted, old content can not only clutter up your site’s file storage system, but confuse your users.
Let’s say your organisation periodically updates its rules or policies. When a new policy or rule is issued, you diligently make sure that the link to the old policy on the website is replaced with a link to the new policy. But do you also delete the old policy off your server? If not, then users who find your rules and policies via Google are just as likely to find an old, outdated version rather than the current version – and that can cause both you and them all kinds of liability issues.
We can help you make sure that all the documents you want to be made available, and only the documents you want to be made available, are findable on your website.
File naming consistency
Not only are sites often cluttered with outdated files that are no longer needed, but it’s very common for there to be little consistency in how files are named. Either a file naming convention has never been established, or if it has, it has long since been ignored or forgotten.
Webstruxure can help you to set up a file naming convention, and train your staff to use it, or we can clear up the confusion by going through all your files and applying the file naming conventions you’ve already established.
Why Content Administration Matters
Just like any valuable resource, your content needs care and maintenance to keep it in good condition. Part of that care and maintenance needs to be done in the parts of your website the public sees (the front end), while other parts need to be done at the file storage system and admin interface of your site that only your staff see (the back end).
Let’s be honest – this isn’t the sexy part of the web industry. When your building looks good and functions smoothly, it isn’t usually the janitors and cleaners and repair people who get the praise. But they should, because without those people and their hard work, your building would fall into disrepair.
That’s the way it is with the web, too. We’re happy for you to take the credit for your website. Meanwhile, we’ll get on with the job behind the scenes, keeping everything running smoothly so that your site meets business goals, user needs, and SEO requirements.
Find out more about Webstruxure
- What makes Webstruxure different? It’s all about how we work.