User Experience

Webstruxure provides specialist web and interactivity design advice and services, including user experience and user insights, from our offices in Wellington.

Great digital design should start with a great user experience. Even if your website or application could win awards for beauty, if the user experience is lacking the design isn’t going to matter.

When users find it hard to find information or to complete a task on your website, they will quickly leave and find what they’re looking for somewhere else.

Our web and application designs put the user first, to provide a seamless user experience. Our design solutions direct users to take action and help them do so easily – ensuring we convert website users to loyal customers for our clients.

User experience services

All our services take a user-focused approach – from design and development to content strategy and copywriting.

We start with gathering user insights, to ensure our user experience design is tailored to the specific needs of our clients’ customers.

User experience review

Our user experience experts are up to date with trends and best practices for web and application design. An expert review of your website or application is an affordable way of understanding what would improve the user experience, without going to the next level of talking to your users.

Usability testing

The only way to really know what your users needs and expectations are, is to ask your users! User testing asks users to perform tasks and observes the paths they take to complete them, and identifies any challenges they experience. Testing with your users ensures the end design is tailored to their specific needs.

We can test your existing site to make recommendations for quick-wins and long term refinements to improve the user experience and interaction design. We can also perform usability testing during key stages (for example during wireframing or prototyping) of designing and developing a new website or application.

User analytics

Sometimes, removing just one click is the difference between losing a visitor or gaining a customer. We review real-life data of user flows through your site, to establish what your users actually do (not just what they say they do during user testing), and use the information to improve the flow through your site.

Persona Mapping Workshop

The “Persona Mapping Workshop” is a tool developed by our user experience and visual design specialist. When working on end-to-end website design and development projects, we often find that our clients’ budgets won’t support an indepth user research phase.

We developed the mapping workshop to quickly and efficiently gather workable user insights directly from clients. The focus of the client’s user experience budget can therefore be placed on prototyping and usability testing, to ensure our solution meets user needs.

Information architecture

Users need to find the information they are looking for – fast, or they will find it somewhere else (perhaps from your competitor). That means your website or application must be organised so it’s consistent and intuitive. We use a number of methods to identify the optimal organisation of information on websites, including tree testing, card sorting and click analysis.

These activities remove the bias of a designed web page, and asks the user to complete tasks based on labels and information alone. Using these tools online enables us to ask a large number of users to participate, meaning we can identify obvious patterns.

The addition of click analysis, where we look at what obstacles are getting in the way of users completing a task on your website, means we can come up with real-life user stories which tell us WHO uses your site, WHAT THEY WANT to do on your site and HOW WE CAN HELP them to achieve their goal.

User interface design

User interface is the gateway through which users interact with your products or services. We take into account best practices across a variety of fields like visual design, usability, information architecture and interaction design to create excellent user interfaces. Interactive prototypes and wireframes are developed and tested with real users, to ensure the experience is as-intended.

User experience – what’s it all about?

As The World Wide Web has developed over the last nearly three decades, websites and web applications have changed. The once static, one-way information medium has become a rich and interactive experience which requires input from the user.

At Webstruxure we ensure the end-user remains at the centre of our web solutions.

For every online experience we develop, we need to analyse how users feel about it – whether they will find it easy to use, if they will perceive its value, if they can complete a task or find information they need. Websites and applications have become so information and feature-rich that it’s imperative to have solid user experience design so user interactions are meaningful.

But user experience design is dependent on the individual user, and on the individual website or application they are using. User experience design doesn’t work in every situation for every user. And we can’t replicate a successful user experience from one website or application directly into another. A design needs to take a holistic view, be tailored to different users and to the goals of the website.

We use a range of user experience design methods and tools (which include prototyping) to ensure our solutions are informed by the users themselves, and take into account usability and accessibility to meet the needs of as many users as possible.

During the user experience design process, our expert UX team covers some or all of the following (depending on budget):

  • Analysis of the current system and conceptual design of new system – focusing on user flows.
  • User insights – user research, persona development, customer journey mapping, user testing.
  • Wireframing and Information Architecture – our user experience designer and content specialists work together to perform a content inventory (including the audit/review of that content) and to restructure the navigation and placement of information (content hierarchy/content design).
  • Prototyping – Prototyping enables us to take our ideas to users so as to resolve usability issues and reveal areas that need improvement – before time and effort is expended on visual design and development. We have a variety of prototyping methods we take to users for testing.
  • User testing; our favoured approach is to test early and test often. We have a number of ways we can test at all stages of a project – from information architecture and wireframing to prototyping and deployment.

Find out more about Webstruxure

Work with us to improve your users’ experience.