Writing for the web is a specialist skill to copywriting for other media. We create content that works for your users and works for search engines as well. And we also edit, revise and repurpose existing text. We make words work for you, work for your users, and work for Google.
Content Creation services
Whether you need a new website created from scratch, need one or more new pages added to an existing website, or need blog posts to keep your site current and keep Google happy, we can write good, readable, SEO-friendly web copy for you.
Good content is critical to the success of your website. Get Webstruxure’s professional web writers to do the work. Don’t leave it to the office junior, or make rash promises that you’ll write web copy yourself when you get a spare moment – that never ends well.
These days, relatively few website projects start from scratch – instead, clients are asking us to take their existing content and turn it from an out-of-date mess into clear, consistent, current, accurate, readable and reliable web content.
With 16 years of experience as a company, and many decades’ experience among our staff and contractors, we can make your old content shiny and new again.
Sometimes, there are legitimate reasons for clients to write their own copy – especially where it’s specialist information and the writers are subject matter experts. But detailed knowledge of a subject area, and understanding how to explain that subject area so non-specialists can understand it, don’t necessarily go together.
We can take each of your subject matter experts’ draft text and turn it into copy that your website users can understand and act upon. What’s more, we can take multiple authors’ clashing styles and turn them into text that is consistently and clearly expressed across your website.
Search Engine Optimisation
It’s important that your users can read, understand and act on your content. But it’s also important that your website copy contains the keywords you want your site to rank highly for, and that it is structured and organised well for search engines.
Working with our partner Pure SEO, Webstruxure are experts at ensuring your web content is search engine-friendly as well as user-friendly. When we create copy or source media for your website, we know how to make it search engine optimised, but we can also take your existing content and revise it to greatly increase its SEO value.
Website content & style guidelines
Web pages are written one at a time – but your users experience your website as a whole. That means that they quickly notice inconsistencies in tone, style, spelling, grammar and the presentation of information that’s repeated across the site – for example, whether phone numbers, dates and addresses are presented in the same format across your site. That’s why your website needs a set of style & content guidelines – to ensure that both the look and the content of your website is consistent.
Webstruxure has plenty of experience in crafting such guidelines, or revising existing set of guidelines that is no longer fit for purpose. Our aim is to give you and your team a set of guidelines that is clear, simple to use, and that will actually be used – not one that will be left in the virtual equivalent of a bottom drawer the moment it’s been agreed.
Content isn’t just about words. While the overall look of your website will be set during the website design process, you’ll need images and video to accompany new stories, new product pages, and anything else that will be enhanced by presenting information in a visual fashion.
But good images or video are hard to find. All too often, organisations fall into the trap of using stock media that look like they’ve come out of toothpaste adverts – so much pearly-teethed smiling at whiteboards and across spreadsheets! It looks false and it doesn’t reflect your users.
We can help you source media that reflects the interests, concerns and diversity of your users. That helps your images, video and words work well together.
How many customers are you missing out on if you provide your content only in English? Or, is your organisation required to provide information in multiple languages?
We know from experience that managing translations, and ensuring that content is up to date in multiple languages, can be time-consuming and stressful. While we don’t offer translation services ourselves, we can recommend translation providers and help to manage the translation and publication process in a way that meets the needs of your users and expands your customer base.
Why Content Creation Matters
“Content Is King” is both sexist and a cliché, but nevertheless, there’s an element of truth to it. Your website may have the slickest responsive design ever, but users don’t come to your site to marvel at the design – they come to get things done, find things out, or both. That’s where well-organised, well-structured content with clear calls to action can help.
But it’s not just about writing great copy, putting it up on your new website, and leaving it that. Content grows stale fast: returning users don’t like that, and in particular, neither does Google. So you need to keep posting new, engaging copy, images and video – in the form of new product pages, new blog posts, whatever works best for your site and your business. Webstruxure can take the strain for you.
Find out more about Webstruxure
- What makes Webstruxure different? It’s all about how we work.