In 2017, online content planning tools are plentiful. Ten years ago, these tools weren’t common and they certainly weren’t New Zealand made.
Back in 2008, Webstruxure developed what was perhaps New Zealand’s first content planning application. It was ultimately a product with never quite got off the ground, but a story that’s worth telling. So here, we bring you:
The Story Of Sketch:
Why Webstruxure’s 2008 Flagship Product Never Quite Got Off The Ground
A pain point. A Webstruxure product that eased the pain. And a gap in the market. What didn’t work? Why didn’t Sketch become a case of “Shut up and take my money?”