If you think ‘visual consistency’ sounds sleep inducing, before you doze off let’s be clear what it is. Visual consistency means across your website: Text colours, styles and fonts are used in the same way Similar kinds of content are laid out in similar ways Logos and images are displayed in the same way Headers …
Let’s say your blog’s voice is hip, informative, useful, and it brings people to your site. But when they check out Services or About, your site’s static content reads like it was written five years ago, by somebody who didn’t know what you know today … because it was. Your blog has evolved but the …
Email subscribers. Lists. Spreadsheets. Address books. It can be a messy business. How do you know who to keep and who to ditch? Where do you start? Not to worry, by the end of this post you’ll have the answers to cleaning up your mailing list. Email marketing is about to get a whole lot …
Words are just words right? If you can write for the printed page, surely you can write for the web. Well perhaps not. Writing for the web is a different game. Some of the differences are obvious and some are subtle. Consider this long paragraph, taken from the home page of a Wellington based website …
