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Author: Maddy Schafer

Outdated content

How To Refresh & Revive Your Site’s Outdated Content

Let’s say your blog’s voice is hip, informative, useful, and it brings people to your site. But when they check out Services or About, your site’s static content reads like it was written five years ago, by somebody who didn’t know what you know today … because it was. Your blog has evolved but the …

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person writing website content on laptop

How To Write Great Website Content

Words are just words right? If you can write for the printed page, surely you can write for the web. Well perhaps not. Writing for the web is a different game. Some of the differences are obvious and some are subtle. Consider this long paragraph, taken from the home page of a Wellington based website …

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