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Adding ALT Text To Images: Do You Really Need To?

We hope your job is mostly a pleasure. But unless you’re extraordinarily lucky in your choice of work, chances are you sometimes have to do really boring stuff just because it has to be done. For me, adding ALT text to images on websites is in that category. There are few things I find less …

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How To Write Title Tags and Meta Descriptions To Improve CTR

Title tags and meta descriptions are two elements that can be crafted to entice searchers to click through to your site. Title tags*, as you may have guessed, are the page title displayed in Google search results (AKA the blue text). Meta descriptions are the blurbs that sit under the titles. If you’re ranking well …

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5 Ways You Can Optimise Your Web Design For Google Search

On the Webstruxure blog, there’s plenty of valuable information about how to make your web content better for your readers and better for your Google search rankings. But making your website rank higher for relevant search terms in Google searches isn’t just about content. There is also a lot that can be done to optimise …

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Sturcture of URL

How To Structure URLs For Maximum Search Engine Optimisation

Why do we post so much about Search Engine Optimisation on this blog? Because adopting good SEO practices on the Webstruxure website made a major difference to our own business, by greatly increasing the volume of leads and conversions. And if it can make a major difference to our business, then it can make a …

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Blogging for Business – Why You Should Start A Blog

Blogging is a powerful, inexpensive marketing tool you need to use for your business. Hang on, what is blogging? Alright, it’s 2018 – you probably know! But, just in case, let’s start at the start. A blog is simply a space online that you update regularly with your thoughts, knowledge, feelings and so forth. How …

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Are Keywords Still Important For SEO In 2018?

Keywords are an important part of your Search Engine Optimisation (SEO) strategy. It’s now 2018 and keywords are still just as relevant as ever, so read on to find out what they are and how to use them. What are keywords? Keywords can be described as the topic for your content. They are also the …

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Page Load Speed – What It Is And Why It Matters in 2018

Google has announced that “starting in July 2018, page speed will be a ranking factor for mobile searches.” They are calling this the Speed Update. What is page loading speed? Page load speed is described in two ways. First is “page load time,” meaning how long it takes to display the content of a web …

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