If you’re surfing the web, sooner or later you’re going to see a 404 “Page not found” error. You might even see it in real life… The 404 page is what users see when they try to visit a webpage that doesn’t exist. In case you’ve forgotten what they look like, here’s a generic 404 …
A quick search on Google for “2019 SEO factors” will deliver an abundance of results. We’ve picked 4 points for you to focus on for your 2019 SEO strategy. Let’s dive right in. 1. Rankbrain and user experience signals matter more Rankbrain is a machine learning system which Google uses to sort search results. After …
Headers are important to your web pages. In fact, they’re vital. They serve your readers and search engines, meaning they’re significant to Search Engine Optimisation (SEO). This post tells you why they matter and how to use them. What are headers? Before you can learn how to use headers, you need to know what they …
We hope your job is mostly a pleasure. But unless you’re extraordinarily lucky in your choice of work, chances are you sometimes have to do really boring stuff just because it has to be done. For me, adding ALT text to images on websites is in that category. There are few things I find less …
Title tags and meta descriptions are two elements that can be crafted to entice searchers to click through to your site. Title tags*, as you may have guessed, are the page title displayed in Google search results (AKA the blue text). Meta descriptions are the blurbs that sit under the titles. If you’re ranking well …
On the Webstruxure blog, there’s plenty of valuable information about how to make your web content better for your readers and better for your Google search rankings. But making your website rank higher for relevant search terms in Google searches isn’t just about content. There is also a lot that can be done to optimise …
We’ve been asked this question before. And we’re sure it’ll be asked again. Hence the inspiration for this post! Is industry experience important when writing web content? Yes and no. Our industry of expertise is writing content for the web. You, the client, know your business and industry inside out. We know what questions to …
Maybe you know how to hook a reader from the first line with well-written, interesting web content – but all this Search Engine Optimisation (SEO) stuff is alien territory to you. Or maybe you’re a boss at structuring pages to make Google happy, but you’re unsure whether the stuff you write to please Google will …
Why do we post so much about Search Engine Optimisation on this blog? Because adopting good SEO practices on the Webstruxure website made a major difference to our own business, by greatly increasing the volume of leads and conversions. And if it can make a major difference to our business, then it can make a …
Creating your Google My Business listing is your number one priority in your off page Search Engine Optimisation (SEO) strategy. It’s affordable – in fact it’s FREE! Plus, you’ll be getting your business in front of potentially thousands of customers. Simply keep reading to see how to take advantage of this powerful SEO tool. What …
