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Blogging for Business – Why You Should Start A Blog

Blogging is a powerful, inexpensive marketing tool you need to use for your business. Hang on, what is blogging? Alright, it’s 2018 – you probably know! But, just in case, let’s start at the start. A blog is simply a space online that you update regularly with your thoughts, knowledge, feelings and so forth. How …

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person writing website content on laptop

How To Write Great Website Content

Words are just words right? If you can write for the printed page, surely you can write for the web. Well perhaps not. Writing for the web is a different game. Some of the differences are obvious and some are subtle. Consider this long paragraph, taken from the home page of a Wellington based website …

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Child writing with a red pencil

6 Ways To Produce Better Web Content

In your company or organisation, it’s unlikely everyone thinks they’re a top-end visual designer – unless, in fact, you run a visual design company. But when it comes to creating web content, suddenly everyone’s an expert – because surely everyone knows how to stick some words on a page, right? In fact, lots of people …

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hands typing on laptop with pen, paper and pair of reading glasses on table.

Writing For The Web – 5 Tips To Get You Started

Writing for the Web – What’s the Difference? People online are often looking for the answer to a question, and they don’t want to muck around hunting for it. This means that your readers aren’t really reading at all, so writing for the web is quite different to writing for print. Here’s 5 tips for …

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Create a content review plan for your website

How To Review Your Website Content – What To Look For

Perhaps you’ve noticed a conspicuous typo on your website, or a big announcement which promises something fabulous next week … except it was last year. Maybe you have lists of elected committee members which need updating, stacks of old listings cluttering your event page, or a scattering of colourful and imaginative font styles applied to …

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Content Planning: The Story Of Sketch

In 2017, online content planning tools are plentiful. Ten years ago, these tools weren’t common and they certainly weren’t New Zealand made. Back in 2008, Webstruxure developed what was perhaps New Zealand’s first content planning application. It was ultimately a product with never quite got off the ground, but a story that’s worth telling. So …

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Webstruxure’s Popular Blog Posts

In 2012 and 2013, these posts proved popular: 7 Things You Should Know About Social Media Why Organisations Choose The Wrong Content Management System. 1: The Problem Why Organisations Choose The Wrong Content Management System. 2: The Solution Why Reviewing Your Website Is A Really Good Idea Want To Avoid The Next Novopay? Read This …

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9 Common Content Mistakes On Websites

Most websites contain content that is out of date, inaccurate or just plain wrong. More worryingly, many websites go live with content that is factually wrong and/or already out of date. What to do about it? The best thing is to ensure that one person has the job of looking after the content throughout the …

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