If you think ‘visual consistency’ sounds sleep inducing, before you doze off let’s be clear what it is. Visual consistency means across your website: Text colours, styles and fonts are used in the same way Similar kinds of content are laid out in similar ways Logos and images are displayed in the same way Headers …
When you’re responsible for website content, it’s easy to go off-track. And when you’re heading for the heights, it’s easy to fall a long way in a hurry by posting content that isn’t on topics relevant to the products or services you offer, or the brand values your website is meant to represent. That’s where …
A great brand website and a great brand go hand in hand – because these days, many customers prefer to learn about brands from the brands themselves, not from retailers. Likewise, an increasing number of customers prefer to buy directly from the brand’s own website, not from a retailer’s site. So brand websites increasingly need …
Let’s say your blog’s voice is hip, informative, useful, and it brings people to your site. But when they check out Services or About, your site’s static content reads like it was written five years ago, by somebody who didn’t know what you know today … because it was. Your blog has evolved but the …
Headers are important to your web pages. In fact, they’re vital. They serve your readers and search engines, meaning they’re significant to Search Engine Optimisation (SEO). This post tells you why they matter and how to use them. What are headers? Before you can learn how to use headers, you need to know what they …
We’ve been asked this question before. And we’re sure it’ll be asked again. Hence the inspiration for this post! Is industry experience important when writing web content? Yes and no. Our industry of expertise is writing content for the web. You, the client, know your business and industry inside out. We know what questions to …
Maybe you know how to hook a reader from the first line with well-written, interesting web content – but all this Search Engine Optimisation (SEO) stuff is alien territory to you. Or maybe you’re a boss at structuring pages to make Google happy, but you’re unsure whether the stuff you write to please Google will …
Making The Case For Content: Why Content Needs To Be Put First In Your Website Project Budget Enthusiastic imaginary client at the start of their website development project: “Content is King (or Queen)! Having high-quality, readable, engaging content is the No. 1 priority for our website redevelopment project.” Same imaginary client about two weeks before their …
Blogging is a powerful, inexpensive marketing tool you need to use for your business. Hang on, what is blogging? Alright, it’s 2018 – you probably know! But, just in case, let’s start at the start. A blog is simply a space online that you update regularly with your thoughts, knowledge, feelings and so forth. How …
Words are just words right? If you can write for the printed page, surely you can write for the web. Well perhaps not. Writing for the web is a different game. Some of the differences are obvious and some are subtle. Consider this long paragraph, taken from the home page of a Wellington based website …
