In your company or organisation, it’s unlikely everyone thinks they’re a top-end visual designer – unless, in fact, you run a visual design company. But when it comes to creating web content, suddenly everyone’s an expert – because surely everyone knows how to stick some words on a page, right? In fact, lots of people …
Writing for the Web – What’s the Difference? People online are often looking for the answer to a question, and they don’t want to muck around hunting for it. This means that your readers aren’t really reading at all, so writing for the web is quite different to writing for print. Here’s 5 tips for …
In 2017, online content planning tools are plentiful. Ten years ago, these tools weren’t common and they certainly weren’t New Zealand made. Back in 2008, Webstruxure developed what was perhaps New Zealand’s first content planning application. It was ultimately a product with never quite got off the ground, but a story that’s worth telling. So …
A lot of decisions get made in Wellington. Many of them affect people’s lives, and sometimes the people who are affected by those decisions aren’t happy, and want the right to appeal. Many such appeals are heard in the courts, but others are heard by specialist appeal bodies. Those bodies hear the evidence, then make …
Whether your business website is so small that you maintain it in your spare time, or so big there is a crew of content editors dedicated to the task, you face the same problem: maintaining content to keep it up to date. It’s easy to say, but hard to do. Here are 4 tips that …
In 2012 and 2013, these posts proved popular: 7 Things You Should Know About Social Media Why Organisations Choose The Wrong Content Management System. 1: The Problem Why Organisations Choose The Wrong Content Management System. 2: The Solution Why Reviewing Your Website Is A Really Good Idea Want To Avoid The Next Novopay? Read This …
Most websites contain content that is out of date, inaccurate or just plain wrong. More worryingly, many websites go live with content that is factually wrong and/or already out of date. What to do about it? The best thing is to ensure that one person has the job of looking after the content throughout the …
Unless your company or organisation’s website has just been published – and maybe even if it has – it is highly likely that it contains content that is out of date, inaccurate, misleading, hard for your users to understand, or just plain boring. Important content may be missing entirely, or buried deep beneath other, less …
