Unless your company or organisation’s website has just been published – and maybe even if it has – it is highly likely that it contains content that is out of date, inaccurate, misleading, hard for your users to understand, or just plain boring. Important content may be missing entirely, or buried deep beneath other, less important content.
What’s more, even if you have time to look for those things, you may not be able to find them, because you are used to the way things are done and said around your organisation. It’s very hard for an insider to see a site with an outsider’s eye, and realise that what seems plain to you may seem formidably complicated and off-putting to someone else.
That’s why it’s a great idea to get an experienced outside eye to look over your site’s content from time to time. Doing these website content reviews – which usually extend to other aspects of the site as well, like site structure, navigation, and social media integration – is always a pleasure, because for a relatively small outlay we can make such a big difference to an organisation’s web presence.
There are a couple of particularly good times to get your site reviewed: when you don’t want to redesign your site, and when you do.
- When you know your site could do with a facelift but you don’t want, or can’t afford, a site redesign, a site review can provide you with key recommendations for changes that can be made to your existing site: changes that will help make it more usable and more useful.
- When you are getting ready to redesign or redevelop your site, then it makes sense to review your content. This can take the form of either a general review as discussed above, or a more formal content audit.
In a content audit, every page of the site (or a section of the site) is logged in a content audit spreadsheet, as is its accuracy, currency and relevance to the new site. Can it be deleted? Is it fine as is? Can it be retained, but with revisions? This is the place to find out.
So, in a nutshell:
- A content review can be done quickly and cheaply, or in more depth but less cheaply. You get what you pay for.
- A content review can be the starting point for sprucing up your site content, or for a thorough content rewrite.
- You can do a content review now, without having to wait for major budget to become available.
If you have a few hours’ worth of budget to spend on a content review, talk to us. You’ll find it’s a good investment.