If you think ‘visual consistency’ sounds sleep inducing, before you doze off let’s be clear what it is. Visual consistency means across your website: Text colours, styles and fonts are used in the same way Similar kinds of content are laid out in similar ways Logos and images are displayed in the same way Headers …
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404 Error Pages: Everything You Need To Know
If you’re surfing the web, sooner or later you’re going to see a 404 “Page not found” error. The 404 page is what users see when they try to visit a webpage that doesn’t exist. In case you’ve forgotten what they look like, here’s a generic 404 page. Reasons you might get a 404 page …
4 Significant SEO Factors for 2019
A quick search on Google for “2019 SEO factors” will deliver an abundance of results. We’ve picked 4 points for you to focus on for your 2019 SEO strategy. Let’s dive right in. 1. Rankbrain and user experience signals matter more Rankbrain is a machine learning system which Google uses to sort search results. After …
Website Content Guidelines – Staying On-Topic And On-Brand
When you’re responsible for website content, it’s easy to go off-track. And when you’re heading for the heights, it’s easy to fall a long way in a hurry by posting content that isn’t on topics relevant to the products or services you offer, or the brand values your website is meant to represent. That’s where …
How To Create A Great Mobile Friendly Website
To create a great mobile friendly website, you need to start with the mindset that most of your users are going to be accessing your site on mobile – because the evidence shows that they are. So, while you don’t want to neglect the experience of desktop users, it makes sense to keep your mobile …
Anatomy Of A Great Ecommerce Website
You want to sell things online. Your customers want to buy things online. So what’s the problem? All too often, the problem is your ecommerce website. For every great example of an ecommerce website that works brilliantly for both a company and its customers, there are a whole lot of sites that are too slow, …
Anatomy Of A Great Brand Website
A great brand website and a great brand go hand in hand – because these days, many customers prefer to learn about brands from the brands themselves, not from retailers. Likewise, an increasing number of customers prefer to buy directly from the brand’s own website, not from a retailer’s site. So brand websites increasingly need …
Anatomy Of A Great Lead Generation Website
Do you want more customers for your business? And if so, does your website help you gain them? You could have the best web design in the world, but if it doesn’t lead to your website visitors turning into customers or clients, then it probably isn’t doing its job. What goes in to developing a …
How To Refresh & Revive Your Site’s Outdated Content
Let’s say your blog’s voice is hip, informative, useful, and it brings people to your site. But when they check out Services or About, your site’s static content reads like it was written five years ago, by somebody who didn’t know what you know today … because it was. Your blog has evolved but the …
The Importance Of Headers In Your Content
Headers are important to your web pages. In fact, they’re vital. They serve your readers and search engines, meaning they’re significant to Search Engine Optimisation (SEO). This post tells you why they matter and how to use them. What are headers? Before you can learn how to use headers, you need to know what they …