We hope your job is mostly a pleasure. But unless you’re extraordinarily lucky in your choice of work, chances are you sometimes have to do really boring stuff just because it has to be done. For me, adding ALT text to images on websites is in that category. There are few things I find less …
Title tags and meta descriptions are two elements that can be crafted to entice searchers to click through to your site. Title tags*, as you may have guessed, are the page title displayed in Google search results (AKA the blue text). Meta descriptions are the blurbs that sit under the titles. If you’re ranking well …
On the Webstruxure blog, there’s plenty of valuable information about how to make your web content better for your readers and better for your Google search rankings. But making your website rank higher for relevant search terms in Google searches isn’t just about content. There is also a lot that can be done to optimise …
We’ve been asked this question before. And we’re sure it’ll be asked again. Hence the inspiration for this post! Is industry experience important when writing web content? Yes and no. Our industry of expertise is writing content for the web. You, the client, know your business and industry inside out. We know what questions to …
Maybe you know how to hook a reader from the first line with well-written, interesting web content – but all this Search Engine Optimisation (SEO) stuff is alien territory to you. Or maybe you’re a boss at structuring pages to make Google happy, but you’re unsure whether the stuff you write to please Google will …
Making The Case For Content: Why Content Needs To Be Put First In Your Website Project Budget Enthusiastic imaginary client at the start of their website development project: “Content is King (or Queen)! Having high-quality, readable, engaging content is the No. 1 priority for our website redevelopment project.” Same imaginary client about two weeks before their …
Disclaimer: What follows is not, nor is it intended to be, legal advice. Should you be concerned about the implications of the GDPR for your business, we encourage you to seek legal advice. GDPR stands for General Data Protection Regulation. It’s a new privacy and cybersecurity law that takes effect on 25 May 2018 and …
Why do we post so much about Search Engine Optimisation on this blog? Because adopting good SEO practices on the Webstruxure website made a major difference to our own business, by greatly increasing the volume of leads and conversions. And if it can make a major difference to our business, then it can make a …
Creating your Google My Business listing is your number one priority in your off page Search Engine Optimisation (SEO) strategy. It’s affordable – in fact it’s FREE! Plus, you’ll be getting your business in front of potentially thousands of customers. Simply keep reading to see how to take advantage of this powerful SEO tool. What …
Blogging is a powerful, inexpensive marketing tool you need to use for your business. Hang on, what is blogging? Alright, it’s 2018 – you probably know! But, just in case, let’s start at the start. A blog is simply a space online that you update regularly with your thoughts, knowledge, feelings and so forth. How …
