Email subscribers. Lists. Spreadsheets. Address books. It can be a messy business. How do you know who to keep and who to ditch? Where do you start? Not to worry, by the end of this post you’ll have the answers to cleaning up your mailing list. Email marketing is about to get a whole lot …
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Are Keywords Still Important For SEO In 2018?
Keywords are an important part of your Search Engine Optimisation (SEO) strategy. It’s now 2018 and keywords are still just as relevant as ever, so read on to find out what they are and how to use them. What are keywords? Keywords can be described as the topic for your content. They are also the …
How To Write Great Website Content
Words are just words right? If you can write for the printed page, surely you can write for the web. Well perhaps not. Writing for the web is a different game. Some of the differences are obvious and some are subtle. Consider this long paragraph, taken from the home page of a Wellington based website …
Page Load Speed – What It Is And Why It Matters in 2018
Google has announced that “starting in July 2018, page speed will be a ranking factor for mobile searches.” They are calling this the Speed Update. What is page loading speed? Page load speed is described in two ways. First is “page load time,” meaning how long it takes to display the content of a web …
6 Ways To Produce Better Web Content
In your company or organisation, it’s unlikely everyone thinks they’re a top-end visual designer – unless, in fact, you run a visual design company. But when it comes to creating web content, suddenly everyone’s an expert – because surely everyone knows how to stick some words on a page, right? In fact, lots of people …
Writing For The Web – 5 Tips To Get You Started
Writing for the Web – What’s the Difference? People online are often looking for the answer to a question, and they don’t want to muck around hunting for it. This means that your readers aren’t really reading at all, so writing for the web is quite different to writing for print. Here’s 5 tips for …
SEO Audit – Off Page SEO Techniques
See the other posts in our series: SEO Audit – Is Your Website SEO Friendly? SEO Audit – On-Page SEO Checklist SEO Audit – Off Page SEO Techniques In the third and final post of the SEO Audit series, we look at ‘off page SEO’ – what is it? And which …
SEO Audit – On-Page SEO Checklist
See the other posts in our series: SEO Audit – Is Your Website SEO Friendly? SEO Audit – On-Page SEO Checklist SEO Audit – Off Page SEO Techniques Want to improve your site’s ranking in search results? On-page SEO factors are an absolute must. Why? Because they’re the aspects of a …
SEO Audit – Is Your Website SEO Friendly?
See the other posts in our series: SEO Audit – Is Your Website SEO Friendly? SEO Audit – On-Page SEO Checklist SEO Audit – Off Page SEO Techniques Search Engine Optimisation (SEO) can be baffling – and with talk of ‘Black Hat SEO’ and ‘White Hat SEO’ it’s no wonder it …
What Google Analytics Can Teach You About Web Design
You can’t escape Google – it’s everywhere. So when it comes to web design, web development and website analytics, here at Webstruxure we try to learn from Google instead. Google Search Keeps It Simple I remember the first time I used Google. I didn’t want to use it – I was perfectly happy with my …