Social Media – that’s what you call the websites and applications designed to allow people to communicate quickly and share content in real time. It’s a bit of a beast. So how do you know which social media sites to use? Where should you share your content? Why should I share content on social media …
Web design is about a whole lot more than just the visual appearance of your site – although that is certainly important! Here is a handy checklist of things that you need to take into account when redesigning your existing website or having a new website designed. What Are The Goals Of Your Website? Does …
Email subscribers. Lists. Spreadsheets. Address books. It can be a messy business. How do you know who to keep and who to ditch? Where do you start? Not to worry, by the end of this post you’ll have the answers to cleaning up your mailing list. Email marketing is about to get a whole lot …
Keywords are an important part of your Search Engine Optimisation (SEO) strategy. It’s now 2018 and keywords are still just as relevant as ever, so read on to find out what they are and how to use them. What are keywords? Keywords can be described as the topic for your content. They are also the …
Words are just words right? If you can write for the printed page, surely you can write for the web. Well perhaps not. Writing for the web is a different game. Some of the differences are obvious and some are subtle. Consider this long paragraph, taken from the home page of a Wellington based website …
Google has announced that “starting in July 2018, page speed will be a ranking factor for mobile searches.” They are calling this the Speed Update. What is page loading speed? Page load speed is described in two ways. First is “page load time,” meaning how long it takes to display the content of a web …
In your company or organisation, it’s unlikely everyone thinks they’re a top-end visual designer – unless, in fact, you run a visual design company. But when it comes to creating web content, suddenly everyone’s an expert – because surely everyone knows how to stick some words on a page, right? In fact, lots of people …
Good web design is about looking good and standing out from all the other businesses selling what you sell, but it’s also about so much more. It’s about making life easy for your customers, increasing their emotional attachment to your brand, and demonstrating that you are a professional company with a solid reputation, not a …
Trends in web design are a bit like trends in fashion. You might not want to wear tomorrow what came down the runway at Fashion Week today, but that cutting-edge fashion is going to influence what you can buy in the shops or online next season – and in fact, due to one of the …
Writing for the Web – What’s the Difference? People online are often looking for the answer to a question, and they don’t want to muck around hunting for it. This means that your readers aren’t really reading at all, so writing for the web is quite different to writing for print. Here’s 5 tips for …
