When you’re responsible for website content, it’s easy to go off-track. And when you’re heading for the heights, it’s easy to fall a long way in a hurry by posting content that isn’t on topics relevant to the products or services you offer, or the brand values your website is meant to represent. That’s where …
To create a great mobile friendly website, you need to start with the mindset that most of your users are going to be accessing your site on mobile – because the evidence shows that they are. So, while you don’t want to neglect the experience of desktop users, it makes sense to keep your mobile …
You want to sell things online. Your customers want to buy things online. So what’s the problem? All too often, the problem is your ecommerce website. For every great example of an ecommerce website that works brilliantly for both a company and its customers, there are a whole lot of sites that are too slow, …
A great brand website and a great brand go hand in hand – because these days, many customers prefer to learn about brands from the brands themselves, not from retailers. Likewise, an increasing number of customers prefer to buy directly from the brand’s own website, not from a retailer’s site. So brand websites increasingly need …
Do you want more customers for your business? And if so, does your website help you gain them? You could have the best web design in the world, but if it doesn’t lead to your website visitors turning into customers or clients, then it probably isn’t doing its job. What goes in to developing a …
We hope your job is mostly a pleasure. But unless you’re extraordinarily lucky in your choice of work, chances are you sometimes have to do really boring stuff just because it has to be done. For me, adding ALT text to images on websites is in that category. There are few things I find less …
On the Webstruxure blog, there’s plenty of valuable information about how to make your web content better for your readers and better for your Google search rankings. But making your website rank higher for relevant search terms in Google searches isn’t just about content. There is also a lot that can be done to optimise …
We’ve been asked this question before. And we’re sure it’ll be asked again. Hence the inspiration for this post! Is industry experience important when writing web content? Yes and no. Our industry of expertise is writing content for the web. You, the client, know your business and industry inside out. We know what questions to …
Maybe you know how to hook a reader from the first line with well-written, interesting web content – but all this Search Engine Optimisation (SEO) stuff is alien territory to you. Or maybe you’re a boss at structuring pages to make Google happy, but you’re unsure whether the stuff you write to please Google will …
Making The Case For Content: Why Content Needs To Be Put First In Your Website Project Budget Enthusiastic imaginary client at the start of their website development project: “Content is King (or Queen)! Having high-quality, readable, engaging content is the No. 1 priority for our website redevelopment project.” Same imaginary client about two weeks before their …
