We hope your job is mostly a pleasure. But unless you’re extraordinarily lucky in your choice of work, chances are you sometimes have to do really boring stuff just because it has to be done. For me, adding ALT text to images on websites is in that category. There are few things I find less …
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How To Write Title Tags and Meta Descriptions To Improve CTR
Title tags and meta descriptions are two elements that can be crafted to entice searchers to click through to your site. Title tags*, as you may have guessed, are the page title displayed in Google search results (AKA the blue text). Meta descriptions are the blurbs that sit under the titles. If you’re ranking well …
5 Ways You Can Optimise Your Web Design For Google Search
On the Webstruxure blog, there’s plenty of valuable information about how to make your web content better for your readers and better for your Google search rankings. But making your website rank higher for relevant search terms in Google searches isn’t just about content. There is also a lot that can be done to optimise …
Why Content Needs To Be Put First In Your Website Project Budget
Making The Case For Content: Why Content Needs To Be Put First In Your Website Project Budget Enthusiastic imaginary client at the start of their website development project: “Content is King (or Queen)! Having high-quality, readable, engaging content is the No. 1 priority for our website redevelopment project.” Same imaginary client about two weeks before their …
GDPR Compliance: What Europe’s New General Data Protection Regulation Means For Your Business
Disclaimer: What follows is not, nor is it intended to be, legal advice. Should you be concerned about the implications of the GDPR for your business, we encourage you to seek legal advice. GDPR stands for General Data Protection Regulation. It’s a new privacy and cybersecurity law that takes effect on 25 May 2018 and …
How To Structure URLs For Maximum Search Engine Optimisation
Why do we post so much about Search Engine Optimisation on this blog? Because adopting good SEO practices on the Webstruxure website made a major difference to our own business, by greatly increasing the volume of leads and conversions. And if it can make a major difference to our business, then it can make a …
Google My Business – Why You Absolutely Need A GMB Listing
Creating your Google My Business listing is your number one priority in your off page Search Engine Optimisation (SEO) strategy. It’s affordable – in fact it’s FREE! Plus, you’ll be getting your business in front of potentially thousands of customers. Simply keep reading to see how to take advantage of this powerful SEO tool. What …
Blogging for Business – Why You Should Start A Blog
Blogging is a powerful, inexpensive marketing tool you need to use for your business. Hang on, what is blogging? Alright, it’s 2018 – you probably know! But, just in case, let’s start at the start. A blog is simply a space online that you update regularly with your thoughts, knowledge, feelings and so forth. How …
Social Media Sites – Sharing Your Business Content
Social Media – that’s what you call the websites and applications designed to allow people to communicate quickly and share content in real time. It’s a bit of a beast. So how do you know which social media sites to use? Where should you share your content? Why should I share content on social media …
The Good Web Design Checklist
Web design is about a whole lot more than just the visual appearance of your site – although that is certainly important! Here is a handy checklist of things that you need to take into account when redesigning your existing website or having a new website designed. What Are The Goals Of Your Website? Does …